SPORTS BRAND IDENTITY + MERCHANDISE DESIGN

Project Objective:
Craft a distinctive branding package and merchandise line for Peninsula Gold, capturing the spirit of the organization and appealing to both team members and fans.

Challenge:
Develop a cohesive brand identity for Peninsula Gold that embodies the energy and nostalgia of retro sports design, ensuring versatility across jerseys, apparel, and fan merchandise.

Solution:
Designed a retro-inspired logo that serves as the cornerstone of Peninsula Gold's brand, capturing the spirit and timeless appeal of classic sports aesthetics. This logo was strategically developed for seamless application across jerseys, apparel, and fan gear, balancing boldness with versatility. Worked in close collaboration with the client to produce a custom apparel line, creating engaging, fan-friendly merchandise that resonates with team pride and unifies supporters around the Peninsula Gold brand.

Role and Key Responsibilities:

• Logo Creation: Crafted a memorable, retro-inspired logo that captures the essence of Peninsula Gold's brand identity.

• Brand Identity Development: Established a cohesive visual identity, extending the brand’s look and feel across multiple touchpoints.

• Apparel Design: Designed a custom line of team and fan apparel, balancing brand aesthetics with wearability.

• Product Mockups: Developed realistic product mockups, providing the client with a clear vision of final merchandise.