Project Objective:
Create a compelling keynote presentation for PayPal’s leadership, aligning with the brand’s visual identity while presenting complex information in an engaging, memorable way.

Challenge:
Design a presentation that reflects PayPal's iconic brand while elevating visual engagement and ensuring clarity for critical data insights.

Solution:
Built a sleek, on-brand presentation that respects PayPal’s established visual identity, enhancing it with updated, customized headshots on branded backgrounds. Incorporated complementary color schemes and custom icons to keep the design fresh and visually cohesive. Presented complex data in clear, easy-to-digest formats, maximizing audience understanding and retention. This approach combined style with functionality to communicate PayPal’s key messages effectively.

Role and Key Responsibilities:

• Data Presentation: Transformed complex data into visually engaging, clear visuals to improve accessibility and retention.

• Infographic Design: Designed custom infographics to break down information, focusing on clarity and visual appeal.

• Photo Retouching: Enhanced speaker headshots with custom, branded backgrounds for a cohesive look.

• Visual Communication: Crafted a visually consistent narrative flow, aligning with PayPal’s brand standards and enhancing the audience experience.