Nioxin Sinkless

Pop-Up Salon

Project Brief: Elevate brand engagement and drive product trials for Nioxin’s Instant Fullness volumizing dry cleanser through an immersive pop-up experience.

Creative Solution: Designed a branded pop-up salon at the Western & Southern Open, capturing attention with professional styling services and on-brand aesthetics inspired by Nioxin’s professional salon environment. The activation included live demonstrations, influencer collaborations, and social media-ready GIF stations, encouraging attendees to share their styles and amplify campaign reach.

Key Contributions:

• Experience Design: Conceptualized and directed the event layout, integrating brand visuals for an upscale, cohesive experience.

• 3D Salon Renderings: Developed realistic salon renderings to guide build-out and enhance brand storytelling.

• Branded Collateral & Signage: Designed directional signage and print collateral to ensure seamless flow and brand presence.

• Uniform Design: Created branded uniforms to unify the styling team and reinforce brand identity.

Impact: This interactive experience increased product trials and engagement, with guests returning for beauty refreshes and influencers boosting visibility across social platforms.