Overview

The National Consortium for Health Science Education (NCHSE) is dedicated to supporting health science educators and advancing educational standards nationwide. NCHSE partnered with us to elevate their National Summit, improve their website, and create a comprehensive annual report to showcase their achievements. I led cross-functional creatives in creating cohesive event marketing, website optimization for better user experience, and a visually engaging annual report presented during the Summit’s board meeting.

Key Deliverables

• Event Marketing

  • Developed branding for the NCHSE National Summit, including event signage, banners, and branded materials adhering to strict brand guidelines.

  • Designed email campaigns, social media assets, and digital ads to increase awareness and drive registrations.

  • Produced on-site materials like event agendas, name badges, and directional signage for a polished and professional experience.

• Website UX/UI Optimization

  • Simplified navigation and enhanced usability to help users find event details, resources, and registration links easily.

  • Created dedicated event pages with schedules, speaker bios, and online registration forms for a seamless user experience.

  • Made the site fully mobile-friendly, ensuring a consistent experience across all devices.

  • Updated the site’s visual design with modern branding, clear CTAs, and an intuitive layout.

• Annual Report Design

  • Designed an extensive annual report highlighting NCHSE’s accomplishments, growth metrics, and future goals.

  • Incorporated clear data visualizations, infographics, and educator and student success stories for a compelling narrative.

  • Created a professional, board-ready presentation of the report for the Summit’s key meeting, reinforcing NCHSE’s impact and leadership.

• Integration of Efforts

  • Unified event promotion with the updated website and annual report, creating a cohesive brand message.

  • Used website features like interactive banners and real-time event updates to maintain attendee engagement.

  • Aligned the annual report visuals with event branding for consistency during the Summit.

Impact and Results

• Event Growth: National Summit attendance increased by 30% through targeted marketing and an improved registration experience.

• Improved Engagement: Website visits and resource downloads grew by 35% after UX/UI enhancements.

• Stronger Communication: The annual report was praised by board members for its clarity and design, supporting informed discussions at the Summit.

• Professional Image: Cohesive branding and polished materials enhanced NCHSE’s reputation as a leader in health science education.

Tools and Skills Used

• Design: Adobe Creative Suite (InDesign, Illustrator, Photoshop), Canva

• Web Development: WordPress, HTML/CSS

• Marketing Platforms: MailChimp, Hootsuite

• UX/UI: Wireframing, usability testing, responsive design

• Data Presentation: Infographic creation and narrative storytelling

By combining event marketing, website optimization, and impactful annual reporting, we helped NCHSE create a seamless experience that engaged attendees, impressed stakeholders, and strengthened their organizational identity.