Mobile Fan Experience
Project Objective:
Develop a mobile, immersive fan experience for Game of Thrones enthusiasts worldwide, showcasing authentic costumes and props from the show in a compelling and memorable format.
Challenge:
Design a traveling exhibit that captured the essence of Game of Thrones’ distinct kingdoms and regions, allowing fans to feel transported to Westeros while maintaining mobility and adaptability across various event locations.
Solution:
Conceptualized and executed an immersive tour experience featuring vignettes that vividly represented key regions of Westeros. Each vignette combined large-scale graphics, thoughtfully arranged costumes, carefully curated props, and interactive elements. Fans journeyed through each kingdom, with scenes enriched by digital content and live activities to deepen their engagement. I collaborated closely with HBO and the show’s directors, adhering to strict creative guidelines to ensure the authenticity and integrity of each display. Designed key experiential elements for Game of Thrones fan meet-and-greet events in Chicago during the launch of the highly anticipated eighth season, coordinating every detail for a fully realized, multi-sensory experience.
Role and Key Responsibilities:
Experiential Design Elements: Crafted immersive installations capturing the unique spirit of each kingdom, with a mix of visual and interactive elements.
Prop Placement and Styling: Designed arrangements and styling for iconic costumes and props, heightening narrative impact.
Large-Scale Graphics: Created extensive visuals that transported fans into the world of Game of Thrones, elevating the vignettes’ impact.
Directional Signage and Collateral: Designed signage and collateral to guide fans seamlessly through the experience while aligning with the show’s brand.
