Objective: Promote Career and Technical Education (CTE) organizations, events, and programs through a series of engaging videos to inspire student participation.

Challenge: Lead cross-functional teams and produce 19 videos to highlight various organizations and programs, each with a unique voice, to drive student engagement and encourage career preparedness.

My goal was to amplify each organization’s message, creating dynamic, visually engaging videos that resonate with students. From initial concept to final cut, I led the creative direction, storyboarding, animation, and on-site execution for each video, ensuring a cohesive yet individualized approach for every piece. To align the team, I created detailed storyboards, communicated key shot types, and conducted pre-shoot briefings with visual examples and storytelling techniques tailored to each project. By focusing on clear visual storytelling and collaborative direction, we crafted a campaign that motivates students to explore and invest in their future careers.

Key Responsibilities:

- Creative Direction & Storyboarding: Conceptualized and developed storyboards for all 19 videos, providing a clear vision for each shoot.

- Animation & Motion Design: Designed custom animations to enhance storytelling and engagement.

- Video Direction & Project Management: Directed shoots, managed production timelines, and coordinated crew logistics for seamless execution.

- Prop Placement & Styling: Styled sets and props to align with the brand and video themes.

- Videography: Collaborated with the videography team to capture impactful footage.

Outcome: This video series increased program engagement by 36% across the Department of Education’s channels, with each video showcasing the diversity and potential of career pathways, resonating with students, and furthering the department's mission of empowering future professionals.